The British brand will display a selection of new products alongside its expanded consumer gift offering at the event, which runs from April 30 to May 1 at the Business Design Centre in Islington, London.
Set to shine on stand M529, Derwent will be taking the wraps off its refreshed Metallic Range, celebrating two decades of the popular pencil collection. A selection of new shades has expanded the range to 20 pencils, whilst new packaging has modernised the collection to appeal to a young-at-heart audience.
Alongside the new Metallic range, Derwent will also be expanding its gift offering to consumers, providing a greater selection of all-year-round gifting at a range of price points.
More products will also be on show, including new Wooden Boxes portable art materials and fashion-led art material collections, which will become a staple part of Derwent’s range, appealing to a broader array of creatives worldwide.
In addition to the new products, Derwent’s ever-popular pencil collections will be on display. They will be joined by the Derwent Academy Range, which impressed attendees in Islington during the brand’s debut year at the show in 2018.
Derwent will also be joined by artist Judith Selcuk, who is known for her mixed-media artwork. Judith will be running a Creative Stationery Workshop at the Show for buyers to attend and get hands-on with the new ranges.
Nicola Shepherd, global marketing director at Derwent said: “As the stationery market continues to adapt with consumers looking for something new, Derwent is changing too.
“Although we never lose sight of our traditional pencil ranges, we’re expanding our offering to include products that appeal to a broader demographic, giving retailers more in terms of product, POS, digital assets and sales opportunities.
“We can’t wait for Stationery Show London to display our new products on home soil.”