A.T. Cross Company officially kicks off the 2020 Spring season with a renewed focus on colour. “Today’s consumers are keenly aware of design trends,” said CEO Karl Pearson, “and Cross stays ahead of the developing trends and interprets them in exciting ways for our brand.” Pearson added that Cross, a global innovator of fine writing instruments for over 170 years, inspires consumers to view their Cross pens as personal accessories and individual statements of style. With the announcement of the Spring 2020 assortments in fresh green, the company enters a new gift-giving season in a solid position to deliver contemporary gifts for style-watchers and traditionalists alike.
Cross is debuting the green finishes on some of its most popular pen collections to demonstrate how transformative the colour can be. Townsend, Tech3+ and Tech2 have the look of a classic Cross pen, yet the updated finish re-energises them with a modern aesthetic. Nicola Shepherd, Senior Director of Global Marketing for Cross, explains that the deep matt green colour captures the influential design trends coming out of the tech industry. “While green is the shade commonly associated with Spring,” she said, “it is an essential, elemental colour that stands the test of time and transcends seasons.” With the addition of finely wrought, deep-etched engraved textures on the Townsend and Tech3+ styles, the finishes have a cutting-edge appeal while retaining the distinguished character Cross embodies. The sleek, smooth finish chosen for Tech2 presents consumers with yet another option for coordinating their daily accoutrements or fashion accessories with the chic new green.
Scheduled to coincide with the gifting season of Mother’s Day, Father’s Day, graduations and weddings, the launch of the Spring Green Collections prepares Cross to meet the immediate needs of mindful gift-givers and pen enthusiasts alike. All Cross pens are uncompromised in quality and craftsmanship, delivering a superior performance and transforming everyday writing into a luxurious experience. Cross pens are backed proudly by a Lifetime Mechanical Warranty, and are reusable, refillable and 100% reliable.
A.T. Cross Company is a global innovator of fine writing instruments, crafting some of the most widely recognised and best-selling pens in modern history. Since 1846, the Cross name has been synonymous with uncompromised quality, forward-thinking design and expert service. Generations have celebrated important milestones, both personal and professional, with a signature Cross pen. Today, modern, on-trend designs join time-tested classics in an ever-evolving collection of pens and accessories for those who value luxury in the everyday writing experience.