Lily Samii is the designer and creator of The Gratitude List®, a beautiful, sustainably made gratitude journal.
Lily was inspired to create her journal to bring joy and wellness to people all over the world; The Gratitude List® takes you on a journey to self-discovery, inspiring along the way and restoring calm and happiness.
We talked to Lily about her story so far, her plans for the future and she gave us her top tips for fellow entrepreneurs who are thinking about embarking on their own creative stationery project.
Tell us a little about yourself
As a citizen of the world, I was inspired to create a universal tool of happiness that is fit for the world we live in today and the future: beautiful and sustainable. The Gratitude List® brings you the irreplaceable pleasures of high-quality, innovative, sustainable stationery. With the support of over 40k followers on social media I created The Gratitude List®, a gratitude journal based on scientific research that helps you be happier and create a life you love.
The Gratitude List® won best "Notebook & Journal Award" at the prestigious Stationery Awards 2020, has been shortlisted in the Stationery category for Gift of the Year 2021 and has also earned a place in Selfridges Project Earth Edit in the "Forest Friendly” category.
What inspired you to create a gratitude journal?
I believe in rituals that make us feel happy and calm. Whether it’s going for a walk in the park, calling a good friend, sipping tea, or baking a cake - we all wish we had more of those moments. The Gratitude List® is the gratitude journal I wish existed. It helps you form feel-good habits and live in a beautiful state.
What does the journal look like?
Handcrafted in small batches, The Gratitude List® is hardcover velvet diary that prompts you to reflect and write down 5 positive things about your day. Each day you get inspired and motivated to live life to the fullest.
What did you learn from the process of creating the journal?
I learned one of the most valuable lessons in life: perseverance. It took 2 years to create the Gratitude List® from idea to market. Inevitably, I faced challenges through the process. My passion to make a profound difference together with people who believed in me gave me the strength to persevere and to do it.
During the production process and finding the right manufacturers, I learned that when a product’s cheap someone along the line was not paid. There’s no middleman with The Gratitude List®, we stand for a strong, sustainable, ethical business. Albert Einstein said: “Try not to become a man of success, but a man of value.”
Where can people purchase a copy?
The Gratitude List® is available on our website and we are also stocked by multiple retailers worldwide, including Selfridges & Co in London.
What projects are you currently working on?
We are working relentlessly to become a plastic-free brand by 2022. We are incorporating processes to only use 100% recycled and recyclable packaging, eco-friendly materials, and a zero waste workplace at the office. As an entrepreneur, it’s my dream and I’m deeply committed to making it happen. The Gratitude List® is a brand of the future.
What are some words of encouragement you might give to someone interested a creative stationery project?
Here are my top 5 tips for any heart-centered creative entrepreneurs:
1. Cleanliness is next to godliness!
Your working space has a powerful influence on your human soul. Keep your space and surfaces neat, clean and minimalistic to optimise both your creativity and your productivity. You’ll feel happier, clearer and more focused.
2. Make joy a priority
Feeling good is a great catalyst for inspiration and purpose. Commit to daily rituals that elevate your day: going for walks, calling a friend, painting, giving a hug, reading, cooking, doing yoga, writing in your Gratitude List at night... let joy lead the way.
3. Be kind to your mind
The way you speak to yourself matters. Speak to yourself the way you’d speak to someone you love. You are worthy and capable of achieving your goals.
4. Clarity comes from engagement not thoughts
Failure is natural and inevitable to success. Expect it and learn from it.
5. Start before you’re ready
There is never a perfect time. Someday is today. Today is now. And, all we have is now.
Last but not least I want to share this quote by Joseph Cambell: “Follow your bliss and the Universe will open doors where there were only walls.” Go for it.
You can meet Lily at London Stationery Show where she will be exhibiting with The Gratitude List® from 18-19 May 2021.
Find out more about The Gratitude List® and Lily on the website here.
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Follow The Gratitude List® for positivity and inspiration on Instagram here.
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