A.T. Cross adds custom colour matching to corporate gifting programme

A.T. Cross adds custom colour matching to corporate gifting programme


A.T. Cross Company, who celebrates 175 Years in 2021, continues to innovate and build upon its global reputation as the gifting brand of choice. With a strong presence in the corporate gifting market, partnering with businesses worldwide, Cross has long offered extensive customisation options for their fine writing instruments. The Cross Custom Colour Match Programme is now bringing an innovative new dimension to the business gift arena. “More than ever before companies are looking for new ways to build lasting relationships with employees, partners, customers and clients” says Nicola Shepherd, Senior Director of Global Marketing. “Gifts that make a personal connection are the most meaningful and memorable.”


The Cross Custom Colour Matching Program is well poised to meet the increasing demands of businesses seeking to differentiate themselves in the marketplace. A finely-crafted Cross pen, further enhanced with a custom-ordered finish, stands out in a unique way. Cross stand out from their competitors in offering an exact match for any colour requested, explains Shepherd. “We’ve made our custom-ordering process convenient and collaborative, treating our customers’ unique brand and signature colours with deference. Our standards are exacting so that no detail is overlooked.”


The colour matching program is offered exclusively on the popular Cross Calais ballpoint pen. Known for its streamlined and universally appealing silhouette, Calais is nicely sized for writing comfortably over extended periods of time. Corporate gifters who choose Calais can also have their logo engraved or printed on the cap or reproduced on a jewellery-quality emblem displayed on the clip. “We have a proud history of ingenuity and visionary thinking,” adds Shepherd, “and we hope our custom gifts, which are ideal for the new working from home environment, inspire a renewed sense of purpose and pride among the countless business teams who have faced unprecedented challenges this year. ”


All Cross pens are backed proudly by a Lifetime Mechanical Warranty, undergoing strict performance tests and inspections during production. Delivering a writing experience second to none, every Cross pen is refillable and reusable for a lifetime of enjoyment.


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