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10 Top Tips to Come Back Stronger

Covid-19 has not only put a hold on our lives, but it has also set back many businesses. With the 12th of April upon us and non-essential retailers reopening, Catherine Erdly gives her 10 top tips to help your business come back stronger than ever.

 

1) Bring your customers along

One of the most remarkable aspects of the pandemic has been the way that small businesses have been able to pivot and use their digital presence to keep in touch with their best customers.

When you reopen why not invite them personally to come by? Do you know of any local influencers that you could invite? An effective way to build the excitement of reopening is by using your email list!

 

2) Make sure your information is correct

Have you updated your listings to reflect your new opening hours? Google My Business is so important for local businesses. Is yours set up and is the information correct?

 

3) What’s in store?

Research has shown that customers’ habits have changed during lockdown, and people are looking to visit physical stores more frequently when they feel secure in what will be on offer. Shout about what’s new and exciting in-store, share your top picks and any offers you might have on and entice them to visit.

 

4) Make it a celebration

A lot of businesses have been shut for more than 3 months so why not create a party ambience, put your favourite music on and show customers you are delighted to have them back? Have a team? Make sure they feel safe, motivated, and ready to party!

 

5) Consider an incentive

You may well be sitting on a lot of unsold stock and a good way to entice customers is by using a gift with purchase. (Here’s a hint, big retailers often use this type of incentive to put unwanted stock to good use, so if you’ve got items that you want to move or perhaps are in danger of expiring, then this could work).

Another way to shift stock is to consider offering a targeted discount rather than a blanket offer. In other words, 10% off candles rather than 10% off everything, but only if you’ve got candle stock you need to shift. Whichever way you choose, make it work for you and remember customers will be so happy to see you back.

 

6) Spring clean

Many businesses have used this time to renovate, but even if that’s not the case, a deep clean will be crucial for an inviting area. With hygiene a top priority, a sparklingly clean store will help reinforce that message. One of the biggest indicators of footfall during the pandemic has been whether or not customers feel secure. How can you make them feel safe?

 

7) Team up with others

Make it a local affair! Can you speak to other local business owners to come up with an idea to create a buzz? Could you create a local trail where customers spot something in each window, or a special offer if people visit more than one business? Is your store based near a hairdresser? Why not team up with them to encourage people to come by after their post-lockdown haircut?

 

8) Think about something special for the window

Store windows will always catch customers’ eyes, dress yours in something fun and colourful to entice people back - this doesn’t have to be expensive but can help you turn heads.
Could you use giant countdown numbers to show how many days to go? Take some time before reopening to brainstorm ideas.

 

9) Review your stock

It’s the perfect time to do a good old fashioned stock take. Have a look at what needs to be put away and what needs to be cleared. Do you have any bestsellers out of stock? Is your season all wrong? Even if you don’t have much budget for a refresh take some time to review your stock.

 

10) Set yourself a goal

It doesn’t have to be super ambitious, in fact, given that we don’t know what footfall will be like, it would make sense to be reasonably conservative. However, give you, and your team, something to aim for.

 

In summary, spend some time before reopening to think about how you can make your reopening the best for you, your team and your customers. Good luck!

 

 

Catherine Erdly is a Retail Mentor and Founder of The Resilient Retail Club.

Having worked in the retail sector for two decades, Catherine has experience in all aspects of the industry from e-commerce to the high street. She has worked with household names such as Paperchase, Laura Ashley and Coast, as well as exciting independent start-ups.

Find out more about membership to The Resilient Retail Club and Catherine’s 1-2-1 services at www.resilientretailclub.com.

 

10 Top Tips to Come Back Stronger

Covid-19 has not only put a hold on our lives, but it has also set back many businesses. With the 12th of April upon us and non-essential retailers reopening, Catherine Erdly gives her 10 top tips to help your business come back stronger than ever.

 

1) Bring your customers along

One of the most remarkable aspects of the pandemic has been the way that small businesses have been able to pivot and use their digital presence to keep in touch with their best customers.

When you reopen why not invite them personally to come by? Do you know of any local influencers that you could invite? An effective way to build the excitement of reopening is by using your email list!

 

2) Make sure your information is correct

Have you updated your listings to reflect your new opening hours? Google My Business is so important for local businesses. Is yours set up and is the information correct?

 

3) What’s in store?

Research has shown that customers’ habits have changed during lockdown, and people are looking to visit physical stores more frequently when they feel secure in what will be on offer. Shout about what’s new and exciting in-store, share your top picks and any offers you might have on and entice them to visit.

 

4) Make it a celebration

A lot of businesses have been shut for more than 3 months so why not create a party ambience, put your favourite music on and show customers you are delighted to have them back? Have a team? Make sure they feel safe, motivated, and ready to party!

 

5) Consider an incentive

You may well be sitting on a lot of unsold stock and a good way to entice customers is by using a gift with purchase. (Here’s a hint, big retailers often use this type of incentive to put unwanted stock to good use, so if you’ve got items that you want to move or perhaps are in danger of expiring, then this could work).

Another way to shift stock is to consider offering a targeted discount rather than a blanket offer. In other words, 10% off candles rather than 10% off everything, but only if you’ve got candle stock you need to shift. Whichever way you choose, make it work for you and remember customers will be so happy to see you back.

 

6) Spring clean

Many businesses have used this time to renovate, but even if that’s not the case, a deep clean will be crucial for an inviting area. With hygiene a top priority, a sparklingly clean store will help reinforce that message. One of the biggest indicators of footfall during the pandemic has been whether or not customers feel secure. How can you make them feel safe?

 

7) Team up with others

Make it a local affair! Can you speak to other local business owners to come up with an idea to create a buzz? Could you create a local trail where customers spot something in each window, or a special offer if people visit more than one business? Is your store based near a hairdresser? Why not team up with them to encourage people to come by after their post-lockdown haircut?

 

8) Think about something special for the window

Store windows will always catch customers’ eyes, dress yours in something fun and colourful to entice people back - this doesn’t have to be expensive but can help you turn heads.
Could you use giant countdown numbers to show how many days to go? Take some time before reopening to brainstorm ideas.

 

9) Review your stock

It’s the perfect time to do a good old fashioned stock take. Have a look at what needs to be put away and what needs to be cleared. Do you have any bestsellers out of stock? Is your season all wrong? Even if you don’t have much budget for a refresh take some time to review your stock.

 

10) Set yourself a goal

It doesn’t have to be super ambitious, in fact, given that we don’t know what footfall will be like, it would make sense to be reasonably conservative. However, give you, and your team, something to aim for.

 

In summary, spend some time before reopening to think about how you can make your reopening the best for you, your team and your customers. Good luck!

 

 

Catherine Erdly is a Retail Mentor and Founder of The Resilient Retail Club.

Having worked in the retail sector for two decades, Catherine has experience in all aspects of the industry from e-commerce to the high street. She has worked with household names such as Paperchase, Laura Ashley and Coast, as well as exciting independent start-ups.

Find out more about membership to The Resilient Retail Club and Catherine’s 1-2-1 services at www.resilientretailclub.com.

 

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